Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to shortly as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the provision of our services and especially on our websites, in mobile applications, and external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

As of: April 25, 2025

Table of Contents

• Preamble
• Controller
• Overview of Processing Activities
• Relevant Legal Bases
• Security Measures
• Transfer of Personal Data
• International Data Transfers
• General Information on Data Storage and Deletion
• Rights of Data Subjects
• Provision of Online Offering and Web Hosting
• Use of Cookies
• Registration, Sign-In, and User Account
• Community Features
• Contact and Inquiry Management
• Web Analysis, Monitoring, and Optimization
• Plugins and Embedded Functions and Content
• Definitions

Controller

Jan Holtschke
Uhlandstraße 3
69231 Rauenberg

Email: JHoltschke@gmx.de

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

• Inventory data.
• Contact details.
• Content data.
• Usage data.
• Meta, communication, and process data.
• Log data.

Categories of Data Subjects

• Communication partners.
• Users.

Purposes of Processing

• Performance of contractual services and fulfillment of contractual obligations.
• Communication.
• Security measures.
• Reach measurement.
• Organizational and administrative procedures.
• Feedback.
• Profiles with user-related information.
• Provision of our online offering and user-friendliness.
• IT infrastructure.

Relevant Legal Bases

Relevant legal bases according to GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. If more specific legal bases are relevant in individual cases, we will inform you about them in the privacy policy.

• Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of personal data concerning him or her for one or more specific purposes.
• Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures requested by the data subject.
• Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the GDPR, national data protection regulations apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations regarding the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, transmission, as well as automated decision-making including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Reference to the applicability of GDPR and Swiss DPA: These privacy notices serve both as information under the Swiss Data Protection Act (DSG) and under the General Data Protection Regulation (GDPR). Therefore, please note that due to broader geographical application and comprehensibility, the terms used in the GDPR are employed. Specifically, instead of terms used in the Swiss DPA such as "processing" of "personal data," "predominant interest," and "particularly sensitive personal data," the GDPR terms "processing" of "personal data," "legitimate interest," and "special categories of data" are used. However, the legal meaning of these terms is determined in accordance with the Swiss DPA within the scope of its applicability.

Security Measures

We implement appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, the nature, scope, context, and purposes of processing as well as the risks of varying likelihood and severity for the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as the access, input, transmission, security of availability, and separation thereof. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data threats. We also consider data protection principles in the development or selection of hardware, software, and procedures, in accordance with the principles of data protection by design and by default.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that the data is transferred to other entities, companies, legally independent organizational units, or persons or disclosed to them. Recipients of this data may include, for example, IT service providers responsible for IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data Processing in Third Countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if processing occurs in the context of using third-party services or disclosing/transferring data to other individuals, entities, or companies, this is done in accordance with legal requirements. If the level of data protection in the third country has been recognized through an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers will only take place if the data protection level is otherwise ensured, especially through standard contractual clauses (Art. 46 para. 2 lit. c GDPR), explicit consent, or in the case of contractual or legally required transfers (Art. 49 para. 1 GDPR). Furthermore, we inform you about the bases for third-country transfers with each provider from the third country, with adequacy decisions primarily serving as the basis. Information on third-country transfers and existing adequacy decisions can be found on the European Commission's information page: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.

EU-US Trans-Atlantic Data Privacy Framework: Under the "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection as safe for certain companies from the USA through adequacy decisions dated July 10, 2023. You can find the list of certified companies and further information on the DPF on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). In our privacy notices, we inform you which service providers certified under the Data Privacy Framework we use.

General Information on Data Storage and Deletion

We delete personal data we process in accordance with legal requirements as soon as the underlying consents are revoked or there are no longer any legal grounds for processing. This applies to cases where the original purpose of processing no longer exists or the data is no longer needed. Exceptions to this rule exist when legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on the storage and deletion of data that specifically applies to certain processing operations.

Where multiple indications of retention periods or deletion deadlines for a date exist, the longest period always applies.

If a period does not explicitly begin on a specific date and lasts at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships under which data is stored, the triggering event is the date of the effectiveness of termination or other termination of the legal relationship.

Data that is no longer needed for its originally intended purpose but is retained due to legal requirements or other reasons will only be processed for the reasons that justify its retention.

Further information on processing procedures, processes, and services:

• Retention and deletion of data: The following general periods apply for retention and archiving under German law:
  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the organizational documents required for their understanding, booking documents, and invoices (§ 147 para. 3 in conjunction with para. 1 nos. 1, 4, and 4a AO, § 14b para. 1 UStG, § 257 para. 1 nos. 1 and 4, para. 4 HGB).
  • 6 years - Other business records: received commercial or business letters, copies of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g., wage slips, operating accounts, calculation documents, price tags, but also payroll records if they are not already booking documents and cash strips (§ 147 para. 3 in conjunction with para. 1 nos. 2, 3, 5 AO, § 257 para. 1 nos. 2 and 3, para. 4 HGB).
  • 3 years - Data necessary to consider potential warranty and compensation claims or similar contractual claims and rights, as well as associated inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of Data Subjects

Rights of data subjects under the GDPR: Data subjects have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

• Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
• Right to withdraw consent: You have the right to withdraw consent you have given at any time.
• Right of access: You have the right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and other information as per legal requirements.
• Right to rectification: You have the right to obtain the rectification of inaccurate personal data concerning you or the completion of incomplete personal data as per legal requirements.
• Right to erasure and restriction of processing: You have the right, subject to legal requirements, to request the erasure of personal data concerning you without undue delay or alternatively to request restriction of processing of the data as per legal requirements.
• Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller as per legal requirements.
• Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Provision of the Online Offer and Web Hosting

We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

• Processed Data Types: Usage Data (e.g., page views and duration, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features); Meta, Communication, and Process Data (e.g., IP addresses, timestamps, identification numbers, persons involved). Log Data (e.g., log files regarding logins or data retrieval, access times).
• Affected Persons: Users (e.g., website visitors, users of online services).
• Purposes of Processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security measures.
• Retention and Deletion: Deletion according to information in the section "General Information on Data Storage and Deletion".
• Legal Basis: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Collection of Access Data and Log Files: Access to our online offer is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, message about successful access, browser type and version, the user's operating system, referrer URL (previously visited page), and usually IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to avoid server overload (especially in cases of abusive attacks, so-called DDoS attacks), and to ensure the load and stability of the servers; Legal Basis: Legitimate Interests (Art. 6(1)(f) GDPR). Data Deletion: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidential purposes is excluded from deletion until the final clarification of the respective incident.

Use of Cookies

Cookies are small text files or other storage technologies that store information on devices and retrieve it from them. For example, to store the log-in status in a user account, a shopping cart content in an e-shop, accessed content, or used functions of an online offer. Cookies can also be used for various purposes, such as functionality, security, and comfort of online offerings, as well as for analyzing visitor flows.

Notes on Consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users unless it is not required by law. In particular, permission is not necessary if storing and retrieving information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e., our online offering) that they have explicitly requested. Revocable consent is clearly communicated to them and includes information about the respective cookie use.

Notes on Data Protection Legal Bases: The legal basis on which we process users' personal data using cookies depends on whether we ask for consent. If users accept, the legal basis for processing their data is the declared consent. Otherwise, data processed using cookies is based on our legitimate interests (e.g., in the operational business of our online offering and improving its usability) or, if necessary for the performance of our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We will clarify the purposes for which cookies are used during this privacy policy or as part of our consent and processing procedures.

Storage Duration: Regarding storage duration, the following types of cookies are distinguished:

• Temporary Cookies (also: Session Cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his device (e.g., browser or mobile application).
• Permanent Cookies: Permanent cookies remain stored even after closing the device. For example, the login status can be stored, and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies may also be used for reach measurement. If we do not provide explicit information about the type and duration of cookies (e.g., as part of obtaining consent), users should assume that these are permanent and the storage period can be up to two years.

General Information on Revocation and Objection (Opt-out): Users can revoke their given consents at any time and also declare an objection to the processing in accordance with legal requirements, including through the privacy settings of their browser.

• Processed Data Types: Meta, Communication, and Process Data (e.g., IP addresses, timestamps, identification numbers, persons involved).
• Affected Persons: Users (e.g., website visitors, users of online services).
• Legal Basis: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Processing of Cookie Data based on Consent: We use a consent management solution that obtains users' consent for the use of cookies or the processes and providers listed as part of the consent management solution. This process is used to obtain, log, manage, and revoke consents, particularly regarding the use of cookies and similar technologies used to store, read, and process information on users' devices. Within this process, users' consents for the use of cookies and associated information processing, including the specific processing and providers mentioned in the consent management process, are obtained. Users also have the opportunity to manage and revoke their consents. The consent declarations are stored to avoid repeated queries and to provide evidence of consent in accordance with legal requirements. Storage is done server-side and/or in a cookie (so-called opt-in cookie) or similar technologies to associate the consent with a specific user or device. If there is no specific information about the providers of consent management services, the following general information applies: The consent storage duration is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information about the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used; Legal Basis: Consent (Art. 6(1)(a) GDPR).

Registration, Sign-In, and User Account

Users can create a user account. During registration, users are informed of the necessary mandatory information and processed for the purpose of providing the user account based on contractual fulfillment. Processed data includes in particular login information (username, password, and an email address).

As part of using our registration and login functions as well as the user account, we store the IP address and the timestamp of the respective user action. Storage is based on our legitimate interests as well as those of users in protecting against misuse and other unauthorized use. Generally, this data is not disclosed to third parties unless required to pursue our claims or there is a legal obligation to do so.

Users may be notified via email about operations relevant to their user account, such as technical changes.

• Processed Data Types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or pictorial messages and contributions as well as the information concerning them, such as information on authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, types of devices used and operating systems, interactions with content and functions). Log data (e.g., log files regarding logins or data access or access times).
• Concerned Individuals: Users (e.g., website visitors, users of online services).
• Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Organizational and administrative procedures. Provision of our online offer and user-friendliness.
• Retention and Erasure: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Deletion after termination.
• Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Registration with Real Names: Due to the nature of our community, we ask users to use our service only under their real names. Therefore, the use of pseudonyms is not permitted; Legal Basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
• User Profiles Are Not Public: User profiles are not publicly visible and not accessible.
• Deletion of Data After Termination: If users have terminated their user account, their data regarding the user account will be deleted, subject to legal permission, obligation, or user consent; Legal Basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Community Functions

The community functions provided by us allow users to engage in conversations or exchanges with each other. Please note that the use of community functions is only permitted in compliance with applicable law, our terms and policies, as well as the rights of other users and third parties.

• Processed Data Types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, types of devices used and operating systems, interactions with content and functions).
• Concerned Individuals: Users (e.g., website visitors, users of online services).
• Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures. Provision of our online offer and user-friendliness.
• Retention and Erasure: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
• Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and Inquiry Management

When contacting us (e.g., by post, contact form, email, telephone, or via social media) and within the scope of existing user and business relationships, the details of the requesting individuals are processed to the extent necessary to respond to the contact inquiries and any requested measures.

• Processed Data Types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or pictorial messages and contributions as well as the information concerning them, such as information on authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, types of devices used and operating systems, interactions with content and functions). Meta-, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved individuals).
• Concerned Individuals: Communication partners.
• Purposes of Processing: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online offer and user-friendliness.
• Retention and Erasure: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
• Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Contact Form: When contacting us via our contact form, email, or other communication channels, we process the personal data transmitted to us to respond to and process the respective request. This usually includes information such as name, contact information, and any additional information provided to us and necessary for appropriate processing. We use this data exclusively for the specified purpose of contact and communication; Legal Basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Web Analysis, Monitoring, and Optimization

Web analysis (also known as "reach measurement") is used to evaluate the visitor flows to our online offer and may include pseudonymous values ​​that reflect the behavior, interests or demographic information of visitors, such as age or gender. Through reach analysis, for example, we can determine at what time our online offer or its functions or contents are most frequently used, or invite reuse. Likewise, it enables us to track which areas require optimization.

In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. summarized data relating to a user process, may be created and information stored in a browser or on an end device for these purposes, and then read. The information collected may include in particular visited websites and elements used there, as well as technical information such as the browser used, the computer system used and details of usage times. If users have consented to the collection of their location data with us or with the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing, and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, only the information stored in their profiles for the purpose of the respective procedures.

Legal Basis Notes: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Processed Data Types: Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, types of devices used and operating systems, interactions with content and functions). Meta-, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons).
• Concerned Individuals: Users (e.g., website visitors, users of online services).
• Purposes of Processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); Profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness.
• Retention and Erasure: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years).
• Security Measures: IP masking (pseudonymization of the IP address).
• Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Google Analytics: We use Google Analytics to measure and analyze the use of our online offer based on a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users accessed within one or various usage processes, which search terms they used, revisited, or interacted with our online offer. Also, the time of use and its duration are stored, as well as the sources of users referring to our online offer and technical aspects of their devices and browsers.
  Pseudonymous user profiles are created with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, it provides approximate geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). IP address data for EU traffic is used solely for deriving geolocation data before being immediately deleted. They are not logged, accessible, or used for further purposes. When Google Analytics collects measurement data, all IP queries are conducted on EU-based servers before the traffic is forwarded for processing to Analytics servers; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Security Measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for Third Country Transfers: Data Privacy Framework (DPF); Opt-out Possibility: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for displaying ads: https://myadcenter.google.com/personalizationoff. Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).

Plugins and Embedded Functions as well as Content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include graphics, videos, or city maps (hereinafter collectively referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the users, as without the IP address, they could not send the content to their browser. The IP address is therefore necessary for the display of this content or functions. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content.

Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times, and other information about the use of our online offer, but may also be combined with such information from other sources.

Legal Basis Notes: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Processed Data Types: Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, types of devices used and operating systems, interactions with content and functions). Meta-, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons).
• Concerned Individuals: Users (e.g., website visitors, users of online services).
• Purposes of Processing: Provision of our online offer and user-friendliness.
• Retention and Erasure: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years).
• Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

• Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate software into our online offer that we retrieve from servers of other providers (e.g., function libraries that we use for the presentation or user-friendliness of our online offer). In this process, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browser, as well as for security purposes, evaluation, and optimization of their offer. - We integrate software into our online offer that we retrieve from servers of other providers (e.g., function libraries that we use for the presentation or user-friendliness of our online offer). In this process, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browser, as well as for security purposes, evaluation, and optimization of their offer; Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Google Fonts (provided on our own server): Provision of font files for a user-friendly presentation of our online offer; Service Provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Font Awesome (provided on our own server): Display of fonts and icons; Service Provider: The Font Awesome Icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• MyFonts: Fonts; data processed as part of font retrieval includes the identification number of the web font project (anonymized), the URL of the licensed website associated with a customer number to identify the licensee and licensed web fonts, and the referrer URL; the anonymized web font project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; after such extraction and storage of the number of page views, the log files are deleted; Service Provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.myfonts.co. Privacy Policy: https://www.myfonts.com/info/legal/#Privacy.

Definition of Terms

In this section, you will find an overview of the terminologies used in this privacy policy. Where terminologies are legally defined, their legal definitions apply. The following explanations are intended to facilitate understanding.

• Inventory Data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar allocations. This data may include personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), date of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unique identification and communication.
• Content Data: Content data includes information generated during the creation, editing, and publication of content of all kinds. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provide information about the content itself, such as tags, descriptions, author information, and publication dates.
• Contact Data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, phone numbers, postal addresses, email addresses, and communication means such as social media handles and instant messaging identifiers.
• Meta-, Communication, and Process Data: Meta-, communication, and process data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, include information that describes the context, origin, and structure of other data. They can include details such as file size, creation date, document author, and change histories. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, messages on social networks, and chat histories, including the persons involved, timestamps, and transmission routes. Process data describes the processes and procedures within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs used for tracking and verifying operations.
• Usage Data: Usage data refers to information that captures how users interact with digital products, services, or platforms. These data encompass a wide range of information that shows how users use applications, which features they prefer, how long they stay on specific pages, and the paths they navigate through an application. Usage data may also include frequency of use, activity timestamps, IP addresses, device information, and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Additionally, usage data play a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
• Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• Profiles with User-Related Information: The processing of "profiles with user-related information," or simply "profiles," includes any type of automated processing of personal data that consists of using such personal data to analyze, assess, or predict certain personal aspects relating to a natural person (depending on the type of profiling, different information regarding demographics, behavior, and interests, such as interaction with websites and their content, etc., may be included). Cookies and web beacons are often used for profiling purposes.
• Log Data: Log data refers to information about events or activities that have been logged within a system or network. This data typically includes details such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used for analyzing system issues, security monitoring, or creating performance reports.
• Reach Measurement: Reach measurement (also known as web analytics) is used to evaluate visitor flows to an online offering and may include analyzing visitor behavior or interests in specific information, such as content on websites. With the help of reach analysis, operators of online offerings can, for example, determine when users visit their websites and which content they are interested in. This enables them to better tailor website content to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognize returning visitors and obtain more accurate analyses of the usage of an online offering.
• Controller: The "controller" is the natural or legal person, authority, institution, or other body that alone or jointly with others determines the purposes and means of the processing of personal data.
• Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Created with the free Privacy Policy Generator by Dr. Thomas Schwenke

Translated from German. In case of doubt, the German privacy policy shall prevail.